Trapped! How to Escape the Sameness Trap

Trapped! How to Escape the Sameness Trap


Tom Peters presents five concrete steps for being distinct and making your company (or project) a star that will vault you ahead of the competition.

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Over the past 15 years, quality and service have gotten better – so much better that consumers often can’t tell the difference between competing products. So what can you do to escape this “sameness trap?” How do you delight,

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