This is Part 1 of the classic four-part series So You Want to Be a Success at Selling – ideal for new sales recruits or as a refresher for experienced members of the sales team.

The Preparation shows why it’s imperative for salespeople to get to know their customers and to understand how their products or services can benefit their client.

The other titles in the series are:

• The Presentation
• Difficult Customers
• Closing the Sale