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Difficult Customers is Part 3 of the classic four-part series So You Want to Be A Success at Selling – perfect for new sales recruits or as a refresher for experienced members of the sales team.
It deals with the duckers, ditherers and dictators that often stand in the way of progress. How to use people’s anxieties, laziness or vanity are some of the suggested techniques to help get things moving.
Other titles in the series include: