OXO Good Grips: Think Differently

Is it possible to revolutionize an industry that’s been around for centuries – and even gain huge market share? The answer is a definitive YES, especially if you are OXOGood Grips.

Tom Peters takes you into a unique company – one where innovation, passion, and thinking differently are the key factors to success. In this program you will learn about the value of thinking differently. You will see how new products and business success can come from any kind of customer – even one that doesn’t fit the definitions of the marketing “experts.”

You will see how a passionate belief in design and product improvement can achieve great results. You’ll also find out how you can stay lean and flexible through partnerships with other businesses. Moreover, you will learn how a culture of continuous innovation and improvement can lead to incredible results.

Key Learning Points:

• Think Differently
• Design Matters
• Stay Lean and Flexible
• Passion Matters
• View Competition as an Opportunity