Give’em The Pickle Book

Give’em the Pickle is the World’s best-selling books on customer service! Motivate your employees to reach customer service greatness. Bob Farrell, the funny, energetic founder of Farrell’s Ice Cream Parlors is the host of this hilarious and inspiring trip through the basics of customer service.

Farrell demanded an exceptional level of customer service from his employees and called it Give em the Pickle. Early in Bob’s career as a restaurateur he received a letter from a customer. The customer was very disappointed that when she had asked for an extra pickle with her meal, she had been charged for it. Bob Farrell promptly sent the woman an apology and a new battle cry was formed, “Give’em the Pickle!”