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6 Principles to Negotiate Anything

Starting from a place of fear and dread is a recipe for negotiation disaster. That’s why we’re offering this practical and entertaining program that anyone can use to negotiate anything

Runtime: 20 Minutes
  • DVD or USB
  • Leader’s Guide
  • Participant Guide
  • PowerPoint Presentation
Key Learning Points:
  • Obtain the cooperation of others
  • Prepare by knowing which questions to ask
  • Ensure the other negotiator reveals their secrets
  • Slow down the process
  • Obtain more concessions
  • Communicate that you are not desperate
  • Feel confident throughout the process


Negotiation is your most powerful tool for relating to other people and dealing with conflict. Each and every day of your life, in your business and personal interactions, you are forced to negotiate constantly.

People who have mastered the art of negotiation have a much easier time on this planet. The purpose of negotiation is to get your needs addressed in a positive way. Yet for many employees, negotiating remains a challenge because they have never really learned the ABC’s of bargaining and making deals. Yet there is good news: It isn’t particularly difficult once you understand the basic concepts.

This DVD or USB program, with its accompanying Participant Guide, has distilled the art of negotiation into Six Core Principles. Following these principles will help your participants to get what they need and want from other people, and they’ll have more control over their lives. And, it will make them more productive in their jobs. Those who are in management will learn how to be better listeners and how to negotiate employee conflicts and project requirements. Salespeople and buyers will learn how to negotiate their contracts. Everyone, regardless of their occupational specialty, will find significant benefits from this course.

Ed’s 6 Principles are easy to remember and easy to apply:

  • Aim high
  • Do your homework
  • Listen
  • Be patient
  • Always get something in return
  • Always be willing to walk away