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Featured Videos

All Washed Up

All Washed Up takes viewers on a journey to better understand what it takes to get people to change their behaviour, especially when it’s difficult.

Runtime: 6 Minutes
  • DVD, USB, or Streaming
  • Poster PDFs
  • Trainer Guide
  • Group Quiz
Key Learning Points:
  • Learn how to change group behaviour
  • Find out which influencer works best in a given situation
  • Learn how to properly wash your hands


Join 14 year-old Hyrum Grenny as he takes us through the process of figuring out what it takes to get the toughest subjects, kids, to wash their hands! In this six-minute program, viewers will learn about insightful strategies for influencing behavioural change, and the importance of hand hygiene.

Not only does improper hand-hygiene lead to infection and medical errors, but it also contributes to billions of dollars of lost productivity in organizations every year.

The program finds that combining the four influences listed below help significantly when trying to modify behaviour in the hand washing example.

  • 1. Personal Motivation
  • 2. Change Environment
  • 3. Deliberate Practice
  • 4. Social Influence

While in this example, social influence and peer pressure seemed to make the most dramatic improvement, the change was likely a combination of all four.