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The Angry Customer
In this segment of The 5-Part Service Impact Series, you’ll be shown strategies for handling frustrated and abusive customers.
- DVD or USB
- Facilitator’s Guide
- PowerPoint Presentation
- Interactive Activities
- Trainee Worksheet
- Discussion Questions
- Pre and Post-Training Assessment – all ancillaries on CD-ROM
- Allow customers to vent
- Acknowledge customers’ feelings
- Take ownership of the issue
- Avoid blaming the customer
- Focus away from emotions, toward issues
- Collaborate with customer to solve problem
Service representative Carlos violates every rule for dealing with angry customers, from blaming the client for refusing ownership of the issue. The customer, Warren, quickly escalates from annoyance to frustration, from infuriation to hostility. Carlos accuses Warren of being abusive and ends the call.
Warren calls back and Angela takes over. Calm and professional, Angela knows the four strategies for how to handle irate customers: allow them to vent, empathize, refocus away from emotion and toward the issue, and use closed-ended questions to satisfy. She acknowledges Warren’s frustrations but skillfully changes the focus to the issue. Angela turns conflict into collaboration, solves the issue, and reduces the cost of unhappy customers.